Subliminal advertising has been popular ever since the fifites and sixties due to the now famous “james vicary cinema subliminal tudies. Possibly the best known examples of subliminal advertising around the world are the coca cola subliminal advertising campaigns
Here’s a quick fact on coca cola – a survey was done, which found the term “coca cola” itself to be the 2nd most recognized word in the word – right behind the international phrase “OK”
How much of this has been down to their subliminal ads is unknown, but ould Coca Cola really go to all the trouble of placing suggestive and often sexual subliminals across their media, products and advertising if it did not give them any benefit?
Unfortunately we don’t have access to the Coca Cola marketing strategy and we just dont know if they have done trials to compare the effectiveness of subliminal adverts against standard ones. Coca Cola’s branding is planned to every last detail. Even the very shape of the bottle is in the shape of a woman’s naked figure - it is very unlikely that any subliminal suggestions are there by accident alone!
Why do they do This?
Well generallysubliminal persuasion tactics help to create a link their brand to qualities you are attracted to - for example, sex, youth, glamour and fun!
For example , if you turn a drinks can upside down there are two faces made out of the coca cola lettering - one of the faces is snorting cocaine - perhaps a reference to coca colas past ingredients like - are they just saluting that, or are they trying to be fashionable, perhaps even glamerous.
If Coca Cola are using subliminal messages then why aren’t you? You can use them to make improvements in your mind and in life - the subliminal positive affirmations go directly into your brain to eliminate any unwanted behavior patterns or negative habits which are holding you back. View our wide range of subliminal cds here.
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