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So just what is a Viral Marketing Definition?

It’s really just a method to get your story out to as many people as possible by using the power of other people e.g. word of mouth. In other words the idea is to spread your message much like a computer virus would spread.

Getting infected in this case though is a good thing; in this context it’s internet users becoming aware of your info and your site.

Now the actual message can be in many formats, ranging from email to videos and everything in between.  The purpose is to get people who already have your information to spread it to people they know, multiplying your message spreading exponentially.

First, let me make it perfectly clear that I am not talking about spamming millions of people.

Apart from the legalities of trying that, spamming is not very smart, because it’s not wanted, and even if is seen it’s certainly not going to spread is it? After all if it makes it past the spam folders and actually makes it into someone’s Inbox, it’s just going to get deleted with haste when and if it is looked at.

Here we go with what seems the topical phrase of many articles relevant useful content is the key.  Giving value to prospects is the key.

So how do we get visitors to do your work for you?  How do you convince them to do that? Spread your viral information that is.

First things first, it really needs to be something relevant and useful.

In other words it has to have real value.  The visitor who has received your information has to fully believe it will give value to someone else or it is likely they will not spread it to anyone else.

One thing I have found in this industry is almighty power of partnerships. It’s a lot easier to get your message out to the masses if you have partners in the industry with large mailing lists of their own.

Let’s say you have released a new Video Series. You currently have a mailing list of 2000 people who have expressed an interest or actually purchased something from you in the past.

Your info product would be of course in a related niche so you feel sure you can generate a lot of interest in it from your readers so that is the first place to attack.

You will probably find that some of your prospects will send the email to their work colleagues if they think it’s valuable.

Ahhh the power of word of mouth advertising, Can there be any more powerful force in advertising then getting your customers telling their colleagues how cool, hip and fantastic you and your products are?  This is an example of viral marketing in action in full swing.

If you can get customers telling their friends about your products and then once they invest in it and then tell their friends then surely you can see that it will take very little time at all to have a dramatic response to your offer.

You’ll be needing to buy new servers for your website because the old one has crashed with overwhelming web traffic you have received.

Take the time to learn more about viral advertising.  I believe you will greatly benefit from applying these techniques in your marketing.