You have might have read a lot of headlines that sound similar to this one above, or make promises like this one seems to. You have might have read some of those articles all the way to the end, even clicked on some of the links in the article and read all the information on those links. BUT, the article might not have measured up to the headline… that won’t make money; I can’t promote that, do that, write about that, endorse that… or whatever that! IT WILL DESTROY MY IMAGE!
Well, that doesn’t have to happen. I’m going to give you some tips that will give you an opportunity to monetize your website or blog, while preserving your brand. One of the best and easiest ways to monetize your online properties is to join some affiliate programs and advertise them on your site.
Affiliate programs are the answer
Why affiliate programs? Simple. When you are an affiliate marketer, you don’t have to build or create products yourself. All the work of writing an eBook, or recording an audio track, or programming a software product is taken care of by someone else. But that isn’t the end of the benefits. You also don’t have to create graphical marketing materials - those are all created for you by the affiliate program owner.
Another great benefit is that you really don’t have to keep track of finances or money. The best affiliate programs will probably provide you with affiliate management tools that are based on one of the top affiliate management programs. Software programs like these will enable you to check how your ads are doing and what your commissions are.
Five tips for choosing affiliate offers to promote
- Look good earnings potential - You want to make sure that if one of the people you refer to an affiliate offer buys, that you will make some decent money. One school of thought is that you should find affiliate programs that offer high percentage payouts. My preference is to look for opportunities where you can make a large commission from a sale. This affiliate program for promoting SEO services gives you the opportunity to earn monthly recurring income up to $350.
- Choose programs your readers will like - It is critical that you choose affiliate programs and offers that your audience will appreciate and be interested in. It wouldn’t be smart to choose to promote affiliate programs and products for knitting and crochet products on a site that is dedicated to professional football. However, if you have a website that helps people find careers is sales, it would be great to promote something like How to Get Into Medical Sales.
- Look for affiliate programs powered by software - When you sign up for an affiliate program it will quickly become obvious if the owner of the program is serious about helping affiliate members be successful. If you are automatically redirected to a page in an affiliate marketing software program, you can infer that this is a serious affiliate program. If they don’t have a ‘welcome’ screen that lets you know they are using a software program to manage the program, you might want to re-think your membership. Their are several top name brands like iDev Affiliate, LinkShare, and JROX JAM. My favorite is JROX JAM, which you can get for free here: http://websitesthatdrivesales.com/recommends/free-affiliate-management-software.htm
- Make sure the website is NOT anonymous - What I mean is, make sure that there are real people standing behind the website, people with good reputations, who take customer service seriously. People who tell you who they are, give you contact information with phone numbers aren’t very likely to be fly-by-night. They aren’t likely to try to avoid paying you the commissions that you have earned. If you find a bio, picture, and phone number of the affiliate site owner, chances are they will behave legitimately. You will also be able to search the Internet to find any negative information about their program. Peggy McKee, the Medical Sales Recruiter, is one of the country’s leading sales recruiters - she proudly announces her site ownership on the about pages like this one: http://30-60-90-day-sales-plan.com/about/
- Choose affiliate programs that have support programs - If you are choosing a piece of software to buy, you probably wouldn’t purchase it if there was not support mechanism in place. You should use the similar criteria when evaluating affiliate websites. If the affiliate program owner doesn’t have a support system in place - something like a ticket system or help desk software - then they probably won’t care about any problems that you might have. When they do, then you can be rest assured that they are trying to keep customers satisfied. If they AREN’T trying to keep customers happy, their poor service will reflect poorly on you, and tarnish your reputation.
There are a couple of affiliate programs that hit on all cylinders, that I could recommend if your site’s visitors would be interested in these subjects. One is an affiliate program for a sales interview tool that targets sales professionals - you can check it out here: http://30-60-90-day-sales-plan.com/affiliate-program-details/. The other is a program that has a broader appeal - it targets people who own businesses that either have no web presence or under performing websites; you can get all the information for it here: http://websitesthatdrivesales.com/blog/home/affiliate-program/
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