Different ways for converting traffic are well known in the Internet marketing community, but most that are used are widely used. They work well, but not spectacularly. You need to find a new unexpected way to convert traffic to your site.
Perhaps what you need is not something different, but a different way of doing things. To increase buyer response to your website you need to take a new approach.
Replace “want” with “fear.” Sure it’s great that a viewer wants your product, but desire isn’t as strong as fear. Make your sales copy emphasize the scarcity of the product and how terrible it would be to miss out.
“You can spend hours trying to make those purchased templates look like a custom website but you’re stuck with a few colors and choices. Meanwhile, marketers with XYZ Web Page Super Package are up and running in an hour with the look of expensive graphics.”
Now the reader pictures the competition making money while he’s still fighting with fonts. That’s fear – fear of being left out.
Long sales copy works only if it’s not boring. Try to keep your sales copy as precise as possible and to the point as visitors are not interested in repetitive information. Get it written by a professional writer.”
Professional writers know how to get that same information across in fresh ways so that each portion of the sales letter is known, yet not repetitious . If you don’t have the skill to do that, then hire a professional copywriter. What you pay for a good sales letter is a direct investment in traffic conversion. Consider it a one-time expense for endless traffic conversion opportunities.
Hike the prices. But wait, if sales are falling, why would charging more be better? You may have under-priced your product, which gives it a lower value in the viewer’s perspective. Add another section or package with a second information product.
Alternate the cover design. Incorporate new delivery ways so that a buyer can choose eBook, CD or MP3 audio product formats. These small changes give you a reason to bump up the price. And don’t get chicken by going from $9.95 to $12.95. Take the price up to $17 or $27 and hype the promotion. You can do a limited time discount - “Order now to get the product for $12.95 because in 48 hours, the price goes to $17!”
Make a Limited Time Offer. Offer your product for a short time to a limited number of buyers, this will create a urgency in the eyes of visitors. This plays to fear (“I don’t want to miss it”) and scarcity (“I want it before someone else gets it”).
When the offer period ends remove your product from the market. Nothing discredits you more than repeated “limited time” runs. Take off the product, incorporate some changes or updates and add something else to the package. Only then you will be able to bring back the product without losing face and buyers.
Leave a Reply