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E-mail marketing isn’t a difficult concept to understand;It is when you use e-mails to market a product. Seems easy enough, right?

You might be asking yourself, why is email marketing important and how can it help my online business? The more people you send e-mails to promoting your products, the more sales will be generated. This is because you have the ability to send these e-mails to potentially new customers as well as existing customers.

The people who have purchased products from you before are existing customers and you should have stored their e-mail addresses in your “list” for future reference. You can send new product information, discount offers, promotions, sale information, etc. hoping that your existing customers will purchase additional products from you.

New customer e-mail addresses are usually acquired through a newsletter sign-up, or a list that can be purchased from another company that specializes in that sort of thing, although SPAM is one of the worste and most annoying tactics used today, so be careful not to anger your customers by sending TOO many e-mails their way. They could potentially block your e-mails. For example, I have around 100 e-mail addresses black-listed in my account, which means I will never receive another e-mail from them again. Hooray!

It is a great idea to add back-links (links back to your web page) in your e-mails so potential customers can easily access your page if they decide they are interested in whatever you’re offering. Putting direct links to your affiliate products is another way of generating more sales that doesn’t require the customer to ever even see your web page!

In addition to potentially generating more sales, e-mail marketing can also be much more cost-effective. Think about how much sending promotional content to each person on your “list” by regular mail would cost you. If you have 100 people on your “list”, it will cost you a minimum of $42! Now, if you eventually acquire a longer list, which you definitely WANT to do, it can cost hundreds, if not thousands of dollars! Just remember that sending e-mail is absolutely FREE!

Some other benefits to think about are:

• Delivery Time: E-mail gets to the customers inbox within seconds whereas regular mail can take days.
• Tracking: It is very easy to track electronic mail while regular mail would need to be “return receipt requested”, which is both expensive and time consuming.
• Discovery: You can rely on people visiting your website when they do a search, or you can send an e-mail and be sure that they know about your products and promotions. Whether the recipient actually opens the e-mail is a different story, but there are methods used for tracking that information as well.
• Eco-friendly: No paper required! Preserve the environment while you market your business!

A lot of affiliate products offer templates and tips on how to create a large “list” of e-mail addresses. Make sure you do your research and find the product that is right for YOU!