Sign is usually the first thing you will see when you walk up to a business. Beautiful and innovative signs are now becoming increasingly popular as companies want to differentiate themselves from the competition. In the United States, the electric commercial signage industry has now flourished to in excess of 2 billion dollars. Channel letter signs are leading the charge.
One item that has gained in acclaim in the last few years is channel letter signs. Neon or LEDs lights are utilized to light the channel letters which are made to stand out from the building. Channel letters are usually made of aluminum making them very light and versatile while still being able to withstand high winds and various weather conditions. For a nice soft glow, lights are installed at the back of the channel letters and are the newest trend.
Channel letters are usually built with aluminum sides and backs and have faces that are colored acrylic. Face lighting means letters that are lit from the inside using either neon or LEDs lights. Halo lit channel letters are practically the opposite of face lit letters as the faces are usually built of aluminum while the backs are made out of clear polycarbonate.
The channel letters can then be mounted either in a raceway or direct mount fashion. In the raceway option, the letters are attached to an aluminum box called a raceway which is then mounted to the wall of the building. The power supplies and all the wires are included in the raceway box. In the case of direct mounted channel letters, the letters are attached directly to the building. To attach the wiring to the interior power supply, holes must be drilled into the wall. While direct mounting may offer the sign a sharper look, raceway mounting is easier to install and maintain.
Lighting the letters had only one selection up until recently and it was neon. LEDs lights can be utilized nowadays to light channel letters. Many companies are choosing to have their signs lit using LEDs lights in an attempt to be more environmentally friendly. Placed at the back of the channel letters, a string of LEDs lights can be set up to offer spectacular lighting effects. LEDs lights are very efficient and incredibly bright which will allow your storefront sign to stand out from the crowd. A range of colors can be used to illuminate channel letters. In the case of LEDs lights, red is the most popular and the least costly option at the moment. The second most popular selection is the color white.
Signs made using channel letters may be a bit more expensive than the more traditional options, but they will supply your business with 24 hours a day customer awareness. They will be visible from a greater distance than traditional sign options and will attract passerby throughout the day. This may translate into increased brand recognition and additional sales. Getting more clients through the doors is finally the goal of every business around.
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