On the internet today if you search for guaranteed search engine optimization results you will be swamped with hits. There are firms offering to make you number one on any web search. But can you believe their claims and what do they actually mean?
Human nature makes us want to believe these promises. If we pay for a service such as SEO we want to know we are going to get results. So an offer that promises some sort of guarantee will always catch the eye.
Sometimes the results promised are that you will be number one on a search result - and this is what you want isn’t it? Well not necessarily. What you want is high quality traffic visiting your site and presumably buying what you are selling.
One way of delivering number one results is for a SEO firm to use an unusual phrase on your website so that when they search on it they can show you are at the top of the pile. A nonsense phrase like petrol glasses make be used on your site. The chances of that combination of words being anywhere is low but will result in website returning high on a list of search results. The chances a paying customer would ever use those words is even less. So this sort of guaranteed number one isn’t of much use to you and isn’t likely to attract much traffic.
And the quality of the search engine matters. If you are delivered a number one result on a search engine you have never heard of you can be pretty sure most of your customers have never heard of it either. This won’t bring much traffic your way either, but you will number one somewhere in the world.
Be specific with your SEO consultant as to which engines you want results on. Based on actual searches about 90% of the internet population performs their queries on Google, Yahoo or MSN. Also ask them to be specific about how they intend to achieve their results. There are some practices which even to the uninitiated sound dodgy. If you don’t understand what they are saying - ask them to explain.
Another guaranteed search engine optimization promise that is made that sounds more impressive than it actually is, is to guarantee that your site will be posted with 1000s of search engines. Harking back to the statistic about where most internet searches are done - it doesn’t sound quite so impressive when you think about it like that. This also ignores the fact most search engines will automatically find your site themselves with their search bots.
This best thing you can do for your company’s use of SEO consultants is to understand what guarantees you are being offered. Even better is to show the SEO consultant you understand what they are offering with relevant questions and clarifications. Guaranteed search engine optimization promises are not a guarantee of results. Deciding with your SEO firm what the required results should be, is. If you’re interested in discussing anything in this article email Accentu8. We can also provide a free analysis of your website for SEO.
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