Anyone who uses their website as part of their marketing program knows they can benefit from search engine optimisation (SEO) to improve traffic and the quality of that traffic. One option that many firms need to evaluate is whether it is more sensible to outsource SEO requirements or have these SEO skills in-house or should they. As with anything in life there are advantages to both options.
Should you choose to outsource the SEO function there will be a consultancy cost. But at the same time have a cost to maintain the in-house expertise. It comes in the form of lost opportunity. If your IT person is working on SEO then he can not use that time to work on other area of the business.
Having in-house SEO experts means they have an intimate understanding of the way your company operates and hopefully a good idea of where it wants to go. When you outsource this function the consultant needs to be brought up to speed and get an understanding of your marketing plan. There is also a need to get them into your company informal speak, explaining the in-terms and technical words in some cases.
It is a given that the outsourced SEO will be an expert in his field. He will know what the moves in the search engine market are and how best to use them to your advantage. It will always be possible to learn some of this internally but as was pointed out earlier this requires time and money. And like most firms you will want to see the benefits today, not tomorrow.
An outsource SEO firm will have a number of resources at it’s fingertips including a number of staff specialized in areas your firm will need. Often no one person has all these skills so it is hard to replicate in-house.
Engaging an SEO firm should also lead to your staff learning about various techniques indirectly. This will be an advantage for you and them in the future. It will allow your staff to make targeted inputs into future marketing plan developments and particular content.
So it is obvious there are pros and cons to both ways of doing SEO. One way to quantify this is to do a rough cost benefit analysis between the two options. Estimate what it costs you internally to do and compare it to what it would cost to outsource that SEO expertise. There may be ongoing costs to re-engaging an SEO firm, but there would also be internal costs of maintaining that knowledge base.
Managing SEO is a major undertaking if you want to do it right and get noticeable results. Of course you can do it yourself, but is it worth the time and effort and can you do an effective enough job yourself? Maybe you would like to explore the idea of what an outsource SEO consultant can do for you a little further. Accentu8 would be happy to answer any queries you have. Please email them and they will gladly give you a starter free website SEO analysis.
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