If you are a direct marketer for a company like The Happy Gardener, 7 Peaks Publishing Social Media Training can help you generate more sales and grow your business!
Web 2.0 sites like FaceBook, Twitter, and YouTube, are made for growing your Muli-Level Marketing or Direct Selling company. These entities are in truth all about building connections and sharing things concerning your experiences. They are avenues for warm, conversational interacting. Coincidentally, Network Marketing/Direct Selling businesses are most efficiently grown by first creating connections; by “sharing”, not always promoting your company; and by using conversation instead of using presentations.
So, the two truly are well-matched. The trick is to use Social Media in helpful way. If used correctly, it could help your business immensely. If used in the wrong way, it could at best not be helpful at all, and worst-case, be a turnoff and hurt your business. Below are three tips to get you beginning on the correct path:
1. When using Social Media, act as if you were going to a party. Social Media is going to be a friendly, light environment, so it is best to go into it that way. If you’re perpetually serious and business-oriented, it could really turn readers off. Always keep in mind, people WANT to be in these communities. They are ALREADY it it and usually for the fun parts. Therefore, it is imperative to realize this pattern when talking about your business. Learn much, much more about manipulating social media to your advantage through our Social Media Marketing Training.
2. Get people to know, like, and be interested you. There are an innumerable amount of methods to accomplish this, and many are easy and not hard to understand. For example, use the right type of photo. Statistics have proven that a warm and inviting smile gets 63% more people to follow you on Twitter. Compliment people, send them relevant information, make clear your sympathy and concern about their circumstances. Put another way, do all the things that I would hope come naturally to you and that are natural for people when interacting in Social Media.
3. Engage in conversation, not presentation. Social Media is a great environment to develop relationships – both to build new ones and strengthen relationships already there. Be natural, not forced, when making posts. “Natural” meaning conversational. Natural is sharing things about your life. Forced is all business. Forced is presentation, rather than sharing. For example, if you naturally share information concerning your lifestyle – recent fun business trips you have taken (with photos), good health you’ve enjoyed from your company’s products, great solutions to people’s health problems, photos of your lifestyle, a post that shows them to see that you have time freedom – people are going to hopefully begin to ASK you what type of business you are in. And voila, you are then in a conversation, instead of a presentation, about your business!
For more information about Social Media Marketing Training, visit the 7 Peaks Publishing website.
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