I get asked all the time whether they should hire a company to optimize my website or do it yourself~I get asked all the time whether they should hire a company to optimize my website or do it yourself}?” Or, “… so what am I doing wrong, I’ve got this great Website but no one is visiting it; what should I do?”
Getting ranked on the First Page Of Google for any keyword or phrase isn’t an easy task. If you’re going to take on the challenge of doing this yourself, then be prepared to work! You either have to have a lot of money or a lot of time, and for most people the former doesn’t hold true so get ready to put in some “sweat equity”.
First of all, it’s important to understand how the Google Page Rank system works. A Google Page Rank is a term that was originally derived from a abstract entitled “The Anatomy of a Large-Scale Hypertextual Web Search Engine” (see resources below for a link to the online abstract) written by the creators of Google, Sergey Brin and Lawrence Page. They described in alot of detail about the insides of the organic workings of an internet search engine,and more so the theorem on the computation of the search engines results through a page rank stystem. Their argument was that their new computation of popularity based on Hypertext Linking (or the links you would click on to take you from one Web page to another Web page, or one Website to another Website), was a far superior system that would provide better and cleaner search engine results, allowing you to find what you were looking for quicker (and without the human interference that they argued existed in search engines during the mid-90s).
so why do you ask if this is so important? Well, in essence, your popularity on the Web your Page Rank will be determined by the number of links that are linking into your site with specific keywords and just how popular the pages are that contain those links into your site (amongst some other elements). While the actual algorithm is beyond the scope of this article, it’s simply important to note that in order to get ranked high, you need several “high quality” links with your keywords coming into your site. when i say high quality i mean the page that is linking back to yours must have a high order of importance. For example a link from a site like Yahoo.com will be of much higher quality, then say, a site like myfavoritecookies.com.
For more information about getting on Google’s first page then visit us at First page Google)
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