As the traffic at Facebook approaches truly ridiculous numbers of people, so does the amount of people advertising there. Facebook is doing close to a billion dollars worth of ads every year. Right now Facebook advertising is white hot, and we know for a fact because we read the buzz in the marketing forums. So if you want to grab your slice of Facebook traffic, then here are three solid Facebook advertising approaches you can have and use. Whether you’re targeting a Christmas shopping tips niche or any other niche, Facebook ads can work for you.
So where exactly should you be sending the traffic that is generated from your Facebook ads? Of course you should send it to your landing page, but what kind of landing page will have the best results? The Facebook fan page for your product! That’s right: you can increase your conversions by sending your site traffic to the fan page you’ve made on Facebook. Many new advertisers aren’t aware of the benefits of creating a fan page and directing the traffic to it. If you send it to your website instead of your fan page, you’ll see that your CTR and conversion rates are lower. The fact is, Facebook users are used to fan pages and find it easier to just hit the like button to become a fan. Once they see your fan page you will have a better chance to talk to them directly and make sure that the sale converts. The more people there are on your fan page, the better it is for you. Use this method to prove to yourself how well it works. It’s one thing to send your traffic to the Facebook fan page you have created; it is something else completely to send it there using the right methods. When you send traffic to your page, it needs to land on your custom tab and not just on your wall. The wall doesn’t offer you the total control that the custom tab offers which is why that is where you need to put your call to action. You can use the custom tab to tell your customers just what you want them to do, but on the wall that message can get lost between messages from your fans. This makes it even more difficult to get a good conversion rate. So let the traffic go directly to your custom tab and watch what happens. So for example if you’re running ads about Christmas Pillow Pets, split testing can give you better return on investment.
The best part about Facebook is that your advertising campaign is quick and easy to get started. Make sure your landing page is highly interactive so that you can easily convert your clicks into profits and get the most out of your advertising campaign.
Of course it’s possible to have a successful Facebook advertising campaign, but you need to prepare well for it. The response may be slow or really fast as it depends on how well your ad is crafted and the kind of market you’re targeting. And don’t worry if you’re new to it, you’ll grasp the whole system pretty easily once you get into it and start advertising your product or services. So for instance, if your ad is about Christmas Decorating Ideas then you will be able to find the ad that’s giving the best result.
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