Like a professional speaker who travels around the world, I normally hear many people lamenting what technology is engaging in to us. A lot of complain that folks are spending so much time on social networking expert services like Twitter, LinkedIn, Facebook and many people that they are losing track of getting with real consumers. I’ve heard home business owners complain about persons putting as well much time into Twitter, Facebook, etc. and not enough time into enterprise.
I can appreciate that concern. Having said that, I have a different perspective that you are going to acquire remarkable. Keep reading and I’ll explain even more later.
The quote in the top of this article is from the classic, Zen along with the Art of Motorcycle Maintenance by Robert Pirsig. I examine that book yesterday morning in my study time and it was amazing. I had heard about it for years but had never go through it. What a superb book! It really is a story about a father and son riding a motorcycle across America years ago. They did it to experience what they couldn’t just by flying or even driving within a car. Throughout the journey, Pirsig explained how in living we have two opposing forces in us and how the ancient Greeks discussed much of what is happening to us today.
The quote above about technology seemed appropriate mainly because it relates to many people today with Twitter. Actually, Pirsig was talking about telephones back again then but the same principles apply. Today numerous organizations are within a quandary about what to do with personnel who use Twitter all day and don’t get their function done. Yet they don’t wish to ban Twitter fearing that they will fall behind other individuals and not be on top belonging to the most current and then the best.
So, precisely what is the solution? How does this relate towards imperative subject of Relationship Selling? What does it have to do with “Twitter Maintenance?” What does it have to do with Facebook, LinkedIn and any other function in internet business?
As with most questions like this in home business, we have to go back again with the basics. What on earth is it that we are supposed to do? Well, my ole buddy Peter Drucker would tell us that the purpose of the online business is “to establish and keep a purchaser.” (I refer to Peter Drucker as “my ole buddy” even though I in no way met this genius — I just go through a lot of his material and admire the sage advice of this legend - hence I give some thought to him “my buddy.”)
If we filter any activity and each business decision because of the prism of “creating and maintaining customers” then we gain a whole new perspective on how to perform maintenance on Twitter - or any activity.
Like electronic mail was a few years ago when it emerged from your damp and dreary dungeons of academia to spring forth into living in organisations around the world, the Social networking channels all have their purpose. You shouldn’t ignore them anymore than you would ignore e mail.
Yet, if you spend all day, all day on e mail, you aren’t usually heading to get a lot done (unless answering electronic mail from shoppers and retaining them happy is your primary job). And that is the key. Make sure you stay in touch with persons. It’s people who matter most in organization. Drucker’s statement has within it the inherent emphasis on “customer” - the person. Focus on people today. Connect with them and help them solve their problems. This is Relationship Marketing.
If you use exclusive face-to-face meetings to help buyers, that’s fantastic. If you do it over a telephone, wonderful! If you are producing consumers (paying clients, that could be) giddy with glee that they are dealing with you and your company - I’m High-Fiving you across the digital frontier! Good for you!
So, being a manager of yourself and leader of people, constantly ask how you’re helping clientele. Remember the emphasis is on paying prospects, not just “opportunities.” Don’t rationalize here. If someone is known as a “potential customer” they are on trial. If they emerge as a paying buyer within a reasonable period of time - that’s wonderful. If not, put them into a back-burner mode where you could stay in touch (they may well end up being paying customers with the future or recommend you for someone else). Having said that, your emphasis has to be on paying consumers - if you like to stay in enterprise!
This stands out as the best method to enjoy “Zen plus the Art of Twitter Maintenance.” Focus on building customers giddy with glee, and build your bottom line.
Somehow, I assume both my buddies Peter Drucker and Robert Pirsig would be smiling at us and nodding with approval.
We want to arm you with the best bonus for helping you with cross channel mojo review to achieve maximum success with this new system. Visit mike koenigs cross channel mojo!
Leave a Reply